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¿Autocuidado o mercadotecnia disfrazada? Lo que comenzó como un acto de resistencia feminista hoy se encuentra profundamente influido por la industria del consumo. El auge del “self-care” en redes sociales ha reconfigurado el significado del cuidado personal, entremezclando bienestar emocional con rutinas de belleza, productos caros y estilos de vida aspiracionales. ¿Realmente cuidamos de nosotras…
Imagínate esto: cada mañana, millones de personas siguen rigurosas rutinas de skincare, aplicando sueros, cremas y mascarillas con la esperanza de preservar su piel joven. Pero, ¿es realmente una elección libre o estamos atrapadas en la exigencia de una juventud eterna impuesta por los estándares de belleza?
El skincare pasa del autocuidado a la necesidad…